Vice President of Marketing – Top 3 Cryptocurrency Exchange

Full time Blockgram
New York, NY, US

Apply with A resume

Blockgram is actively recruiting a Vice President of Marketing for our client which is one of the largest cryptocurrency exchanges in the world.

Responsibilities
  • Development and implementation of the Brand strategy.
  • Developing the marketing strategy for new and existing products
  • Overseeing implementation of the Marketing strategy – including campaigns, events, digital marketing, and PR.
  • Guiding the day to day activities of the marketing team.
  • Guiding the marketing team to align with company goals and deliver results.
  • Ensuring that the marketing objectives are implemented by the marketing team.
  • Work closely with the company’s Sales team; enabling them to meet their objectives by providing them with appropriate tools, materials and presentations
  • Work closely with product team to define marketing materials and programs.
  • Work closely with customer service team to ensure comprehension of marketing programs.
  • Work closely with legal team to ensure regulation and compliance are met.
  • Manage social media presence and direct programs to improve social media reputation and recognition.
  • Developing and delivering marketing and communications strategies for the organisation.
  • Undertake continuous analysis of competitive environment and consumer trends

Qualifications
  • Bachelors or Masters degree in Marketing
  • Banking or Financial related background.
  • Proven track record of success in senior marketing roles.
  • Confident, driven and dynamic leader.
  • Entrepreneurial mindset with the ability to spot original branding opportunities.
  • Experience in the betting industry a plus

This is a full-time permanent role based in the company headquarters in New York City, NY. If you know of anyone that is qualified for the role, please send us their name and contact information (if available), we have the most generous referral program in the industry (blockgram.com/referrals). Thank you!